A 'fan'tastic success

Havells, a leading player in the electrical goods industry, was once faced with a dilemma. When it exited from the meters segment, its highest revenue contributor in the early 2000s, it had to find new growth avenues. The company could not afford to enter a market where it had to start from scratch. Hence, the only option was to enter a product segment where it could leverage its existing network. That segment was 'fans'.