Our customers, their customers

Who is the ideal customer for an auto company?

Someone who believes every new feature is a must-have and is willing to sell off a perfectly functional car every two to three years to have the latest one, which is always more expensive than the previous one.

What about the healthcare industry?

Someone who is sick with chronic, incurable diseases but can still be kept alive for a long time with expensive drugs and treatments. This industry should be called the disease industry, but that's a separate story.

How about the investment industry?

A person who lacks knowledge about financial matters and is captivated by the idea of making quick money. Someone who regularly churns through investments with the misguided hope that the next hot stock, mutual fund, or exotic financial product will be the golden ticket. Someone who is terrified by the fear of missing out and is, therefore, easily swayed by high-pressure sales tactics and promises of high returns.

Oh, and let's not forget the complete ignorance about the fees and their impact on the returns.

Let's look at this from the opposite side.

Who would be the worst customer in the investment industry?

Someone who understands the basics of personal finance, appreciates the long-term value of conservative investing, and isn't swayed by high-pressure sales tactics. This person diligently researches before making investment decisions, recognises the unpredictability of the market, and understands that salespersons are always motivated by commissions. Such people prioritise a diversified and tax-efficient portfolio. Instead of being reactive, they have a long-term strategy in place that is tuned to meet their life goals. They stick to their plan instead of jumping on every new trend or reacting to market volatility.

So who do you think would be the ideal customer for Value Research's services?

You're right - in the example above, the person who is the investment industry's worst nightmare is our perfect customer.

However, here's the most important part: we're not waiting for our ideal customers to show up and become members. Instead, we are in the business of converting all newcomers into our ideal customers. You could be someone who is just starting off, or you could already be in the clutches of the mainstream investment industry - our publications and services are basically learning experiences that will make you a smart investor. Sure, we have advice and recommendations, but the real product is a new you - someone who understands what they are doing.

I'll be honest - I'm not claiming some halo for doing selfless social service. Over the years, we have structured our services in such a way that your interests and our interests are aligned, unlike those of the other industries I have referred to above. It is the most sustainable way to have happy customers who generate wealth using our services and stay our customers forever.

Our youngest service, Value Research Premium, is a perfect example. It is the ideal companion to mutual fund investing. From helping you figure out your financial goals to creating investment portfolios to restructuring existing ones to tracking your investments, it does it all. Value Research Premium is not a black box which simply throws out instructions for you to follow.

Our goal is to help you understand what is happening to your mutual fund investments, so that even if you start off by knowing less, you should quickly become the kind of investor who is bad news for the investment industry!

So, how exactly does Value Research Premium help you? There's a lot more to the story.

Portfolio Analysis: Most new members already have investments, some for long periods of time. For them, the big worry is determining if their current investments align with their objectives. Answering this question can be challenging due to the numerous factors involved, such as the goals and tax implications of altering existing investments.

With our Premium service, you can receive an assessment and a recommended action plan crafted by our experts to ensure that your investments are on the right track.

Portfolio Planner: These are custom portfolios suggested to you as part of your premium membership. The algorithm that we have designed takes into account your goals, your income, your saving capacity, and various other factors.

Analysts' Choice: Often, investors want to choose their own funds for a particular investment purpose. Even with our star rating system, it's a lot of work to zoom in on the right set of funds. However, that won't be a problem because, as a Premium member, you will have access to Analysts' Choice.

Instead of the official categories of funds, we have created eight investor-oriented categories which match precisely with the actual financial goals that you have. In each of these, my team of analysts and I have carefully selected a handful of funds that will serve you with the best outcomes.

And a lot more

The features above are just the tip of the iceberg. Our platform offers a comprehensive suite of tools designed to assist you in monitoring your investments, returns, diversification, taxes, and all other essential aspects necessary to attain your financial objectives. Take a look at Value Research Premium for the full details.